Wholesale and retail

For the traditional channels, distribution of the group’s high-quality fresh produce is in the hands of the Valfrutta Fresco company, which uses the wholesalers operating out of agricultural produce markets. A detailed plan of marketing initiatives and promotional campaigns aimed at retailers and wholesalers allows the Valfrutta range to reach consumers around Italy.

ALEGRA Soc. coop. agr. - Via G Galilei, 5 48018 Faenza (RA) Italia - Tel + 39 0546 624401 - Fax +39 0546 622513

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